Hospitality PR & Launch Campaign

Anyone who has been a Soho House member or guest will recognize the Soho House look; the layered, collected aesthetic has become shorthand for the hospitality brand’s signature style. When the Soho Home retail concept launched in the US, Soho House enlisted us to conceive and execute a robust communications campaign - Bringing the House Home - which featured studio launches with exclusive event activations across six markets. Securing extensive media coverage for the campaign, brand and offerings - we also orchestrated celebrity, VIP, and designer relations programs and influencer partnerships, making the launch one of the most notable debuts of the year.