Showroom Launch Strategy

Known for her sophistication and enviable style, Una Malan is a tastemaker and designer favorite stemming from her distinctive furniture collections and eponymous multi-line showrooms in Los Angeles and San Francisco. In 2023 she debuted Una Casa Privada, a first-of-its-kind immersive residential gallery in Los Angeles. To usher in this new, invite-only experiential design concept, we collaborated with Una to curate the most appropriate and exclusive media placements and brand opportunities. Based on this collective success, Una recently launched Una Casa Privada Miami which continues this inspired new business model as a sought-after living showroom space for hosting trunk shows, culinary demonstrations, design activations, and art openings.